radiomir 1940

The decade which ended in 1940 left as a legacy a new concept of modernity and elegance. The lightness which distinguished the 1920s was replaced by a new demand for soberness and rigour.

Worldliness and frivolity were converted into simplicity and the return to authentic values.

As elsewhere, Italy too experienced this impulse for change.

The rationalist aesthetic was expressed by a style which later led to the international triumph of Made in Italy, in the area where industry, craftsmanship and art overlap, an area in which Italian talent thrives with all its characteristic passion and excellence.

It was in the 1940s

that the first great icons of Italian design bloomed, with the genius of great masters such as Gio Ponti, Livio and Pier Giacomo Castiglioni and Pininfarina, and the talents of enterprises such as Olivetti, Fiat and Alfa Romeo, which swiftly demonstrated their creativity to the world. This excellence was publicised in design magazines such as Domus and Casabella, which featured many of the great legends of Italian industrial design. Creativity thrived on simplicity, rationalism, soberness and rigour, opening the way to a new display of contemporary elegance: an elegance and a style which typified the rise of Italian design in all its manifestations.

unforgettable masterpiece

radiomir 1940

Around the 1940's the Panerai workshops in Florence perfected a new case, designed to meet to the increasingly demanding requirements of the underwater commandos of the Italian Navy. The case was a development of the one presented in 1936 that is today known as the Radiomir – a term which originally described the luminous material patented by Panerai to make the dial luminous – and it incorporates some innovations designed to make its construction even more solid and resistant.

So the Radiomir 1940 was born.

The simplicity of the design gives the watch's form an absolute modernity, one that is timeless with its perfect Italian style.
Watches&Wonders

Watches&Wonders

WATCHES&WONDERS is the first event to be organized in Asia presenting thirteen leading Fine Watch Maisons. It comes in recognition of an entire region and its thousands of collectors, all admirers of intricate mechanisms and passionate about exquisitely crafted timepieces.

Date 25 - 28 September 2013

  • Watches&Wonders
  • Watches&Wonders
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